The first product from his new consumer electronics and app venture i.am+ is an accessory that clips onto an iPhone and transforms the eight megapixel smartphone camera into a 14 megapixel camera, which it is claimed dramatically enhances the clarity and definition of your photographs. Speaking exclusively to The Daily Telegraph, he says: ‘We have our own sensor and a better flash. You dock you phone into our device and it turns you smartphone into a genius-phone. We take over the camera.’
The camera will be the first of a series of digital products that bear his name – to support them, he has invested in what he calls ‘digital real estate’ online. He now owns the domain www.i.am. Users of i.am+ accessories will be given individual online profiles, for example www.i.am/Will.
The i.am+ camera add on has already made an appearance in a video for Britney Spears and Will.i.am’s joint venture “Scream and Shout.” Will.i.am has a development license from Apple which allows him to produce and sell the camera accessory. Will.i.am is also working on many more accessories for the iPhone and a larger range will be available soon.
Big claims from Will.i.am, let’s hope that these accessories live up to the hype he is creating for them. The accessories will be launched and sold exclusively through the Selfridges shop chain in the UK and will be officially shown off on November 28th in London. No news on international availability, but I am sure it won’t be long.
Source: The Telegraph
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