Electronic communications are reshaping personal life, and may right now be causing the rapid demise of print. Media academics know well the theories of Marshall McLuhan. He came up with the phrase "the medium is the message," and the term "global village," among other juicy contributions to our comprehension of media. Without going into too much depth on a subject that people spend years trying to understand, roughly speaking, "the medium is the message" means that the wrapper containing the content is part of the message, and that there's a relationship between the two parts.
Source: http://ectnews.com.feedsportal.com/c/34520/f/632000/s/260d1517/l/0L0Stechnewsworld0N0Crsstory0C766910Bhtml/story01.htm
OPENWAVE SYSTEMS ON SEMICONDUCTOR
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