neldabebbs: Xiaomi Phones may enter Europe next year, because China ain't big enough

Friday, August 17, 2012

Xiaomi Phones may enter Europe next year, because China ain't big enough

Here's a bit of good news to soak in over the weekend. After the unveiling of the Xiaomi Phone 2 (aka Mi2) in front of some 3,000 people yesterday, a reliable source informed us that the Chinese startup is already looking to bring its highly affordable phones to Europe next year. Alas, we couldn't get a more specific time frame, but assuming Xiaomi wants to deliver its first quad core device to the Europeans as well, it'd likely be within the first half of next year, well before the next August 16th announcement (the company's managed to stick to the same date so far).

Of course, it all depends on whether Xiaomi can scale its business model for the unknown territories, and it'll certainly need some solid partners to do so -- much like its collaboration with local retail channels China Unicom, China Telecom and Vancl. Luckily, Xiaomi will be doing a warm up first in Taiwan. As reported by Business Next last month, chairman Lei Jun made a high profile visit to several Taiwanese carriers in the hopes of breaking into their market by the end of this year. If successful, Lei should be able to meet his ambitious sales target of 6 million Xiaomi Phones accumulated -- still some way away from the 3.52 million units sold so far. Judging by the madness at the event this week (see gallery below), it should be no problem.

Gallery: Xiaomi Phone 2 (Mi2) hands-on